One Social Media Tip For Every New SNL Cast Member
Simple fixes for each of the 2025 selections.
Hello from London! And a congratulations to the five new Featured Players on Saturday Night Live (h/t to Peter White at Deadline for reporting this earlier in the week). I’m genuinely fired up about every single one of them, there’s a fun mix of unique voices that could seriously modernize and revitalize the show’s energy. While they all have a ton of eyeballs on them, I figured it would be helpful to offer each of them a simple social media tip they could immediately apply today. Many agents, managers, comedians, and fans of the show will be viewing your online presence over these next few days, and these small changes could be the difference between someone successfully getting a taste of your comedy, buying tickets to an upcoming show before the season starts, or losing interest entirely.
Ben Marshall
Awesome profile picture, great use of pinned posts, and strong presence overall. My only note is to standardize the link in bio between your Instagram and TikTok:
Please Don’t Destroy is on tour as we speak, but you’d have no idea if you visited their Instagram profile this week:
There are fans in Portland, New Jersey, and Baltimore who have no idea PDD are performing down the road this week, so I’d probably funnel people to their website so long as there are tickets to sell, then put the focus back on their YouTube Special (which was fantastic)
And just for fun, here are two hilarious solo videos from Ben’s YouTube channel:
Kam Patterson
For the unfamiliar, Kam is an effortlessly charming stand-up comedian from Orlando who has taken off in the past two years, largely thanks to recurring, minute-long sets on Kill Tony:
I could see him filling the ‘Resident Young Person’ slot on Weekend Update, the way Pete Davidson once did.
As for the socials, I would remove these Story highlights from the top of Kam’s Instagram profile, seeing as they haven’t been updated in 4+ years:
I would also standardize the link in your bios to your PunchUp.Live URL, rather than your Komi.io:
Jeremy Culhane
His Soft Boys series on TikTok kiiiiillllsss me, as do all of his overly earnest “Crazy Days” character videos. Fans of Dropout will recognize him from some of their programming, like Make Some Noise.
I would be very interested in watching new SNL Digital Shorts created by some combination of Jeremy, Ben, Veronika, and Jane Wickline. They all know how to make online videos that resonate with massive audiences on their own accounts, and each of them have distinct – but complementary – comedic voices.
Once again, I would remove these Story highlights from the top of your Instagram profile, seeing as they haven’t been updated in 5+ years:
Tommy Brennan
Tommy is a recent JFL New Face from the midwest with excellent, recent sets on both The Tonight Show and Don’t Tell Comedy:
My only suggestions are to add some pinned Reels on Instagram (you have to manually do this in the Reels tab in addition to the Grid tab, which is kind of a pain) and to update those cities in your TikTok bio!
Veronika Slowikowska
Truly a one-of-one creative voice online.
Her “will they, won’t they” series with frequent collaborator Kyle Chase deserves a Webby, or whatever those awards are called.
I think she could standardize her profile pictures between Instagram and TikTok, and her TikTok bio features a LinkTree that is still promoting two shows that happened nearly two months ago:
I hope this was helpful and actionable. My purpose in doing this is not to single anyone out, but to illustrate there are ways for every single comedian to improve their social media presence, even if they’re about to walk into Studio 8H.
SNL is about to offer each of them a spotlight. Staying on top of their socials will influence whether or not it follows them off the stage.
Dear David,
Another great analysis!
And super funny people here, thanks for sharing!
Love
Myq